GEN Z INSIGHTS & INTELLIGENCE

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GEN Z TREND SPOTTING

For startups, established companies, or investment firms looking to appeal to or expand their focus on Generation Z, we offer an in-depth service that uncovers the latest trends and movements.

Our trend spotting service provides valuable insights into what Generation Z values and seeks within your industry. Our experts analyze market data to identify growing niche markets and advise on how these insights can be translated into profitable investments or innovative product offerings. What should your business invest in now and in the future to reach Gen Z?

We help your company identify and capitalize on undiscovered and future opportunitieswithin Generation Z's consumer landscape. By focusing on key areas where Gen Z’s interest and consumption are rapidly growing, we provide guidance on where and how your company should invest or innovate to achieve maximum impact.

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BRUTALLY HONEST GEN Z FEEDBACK

Get direct and honest feedback from Generation Z through our engaged and authentic panel. We offer in-depth discussions our value driven Gen Z panel that provides valuable insights about your products, pricing, campaigns, branding, promotions, packaging, and the overall experience.

We discuss what appeals to us about your products and what could be improved. We evaluate whether your products are priced fairly or too high. We can assess your campaigns—whether your messages hit the mark or miss—and which channels work best to reach us. We also provide feedback on which offers and incentives motivate us to buy and which ones fall short. Finally, we review the overall experience with your brand and products, and how it can be improved to create stronger and more loyal connections with Generation Z.

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 COMPETITOR WATCHING

We dive deep into competitor analysis from a Gen Z lens, spotting what’s truly capturing our hearts and wallets. By looking at both global and local brands, we identify best-in-class strategies that are making waves with Gen Z.

Through our unique perspective, we uncover which brands are standing out and why—whether it’s their messaging, products, or the way they connect with us on social media. We don’t just analyze; we highlight the strategies that truly resonate with Gen Z and provide insights into what’s moving the needle for our generation.

The result? A clear understanding of what your competitors are doing right and how your brand can refine its approach to not just compete, but lead. Stay ahead by knowing what’s grabbing Gen Z’s attention and what’s keeping us loyal.