BRANDING

1 

POSITION YOURSELF IN THE HEART OF GEN Z

Discover where your brand stands with Gen Z and your competitors. Weanalyze your strengths and weaknesses, identifying areas for improvement and uncovering where your competitors are gaining market share. With these insights, we help you fine-tune your strategies to ensure you stand out stronger in the market. 

The result? Sharper positioning that increases your relevance and appeal to Gen Z. We place your brand exactly where it needs to be—in the heart of Generation Z.

By understanding where your brand stands with Gen Z, we help you refine your brand strategy and positioning for maximum relevance and engagement. 

The outcome? A sharper, more attractive brand position that boosts your appeal and strengthens your presence in the market.

2

GEN Z 360 BRANDING

Transform your brand with a full 360-degree rebranding strategy, createdin collaboration with Generation Z. We consider everything from packaging colors and communication to your marketing strategy to ensure your brand becomes the coolest and most relevant for Gen Z. By working closely with our generation, we create an innovative and authentic brand experience that speaks directly to Gen Z's values and desires.​

The result? A dynamic and engaging brand that doesn’t just capture attention but wins the hearts of future consumers.

3

MEASURE YOUR GEN Z COOLNESS FACTOR

Gain direct insights into Gen Z's honest opinions through focused group discussions. We dive into what makes a brand "cool" and assess your company's "coolness" factor. This provides you with valuable feedback that can be used to adjust and improve your brand image to resonate even more with Gen Z. ​

The result? A stronger brand that connects with and attracts the next generation of consumers. 

4

STAY CULTURALLY RELEVANT

Exceed Gen Z’s expectations for your brand in areas like diversity, sustainability, new technology and mental health. Discover what diversity, sustainability, and mental health truly mean to Gen Z and what we expect from your business.

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We work closely with you to develop initiatives that make your brand culturally relevant and attractive to our generation. We create these initiatives in collaboration with our Gen Z panel through co-creation, ensuring authentic and effective strategies that not only forge strong connections but also exceed the high standards set by Gen Z.

The result? An improved brand image, strengthened customer loyalty, and a future-proofed position in the market.