WANT TO KNOW WHAT'S TRENDING AMONGST THE YOUTH?
CREATE BUZZ AND LOYALTY WITH STRATEGIES
MADE FOR GEN Z, BY GEN Z
WIN OVER THE NEXT GENERATION
At ZO Communication, we help lifestyle brands connect with Generation Z by tapping into what truly drives them. Our strategies are crafted by Gen Z, for Gen Z, ensuring your brand stays relevant and builds real connections with younger audiences.
STAY AHEAD OF TRENDS
Our First Mover Panel is made up of Gen Z trendsetters who identify the hottest trends before they hit the mainstream. We provide real-time insights that keep your brand ahead of the curve, helping you capture attention and engage authentically with young consumers.
CREATE BUZZ, BUILD LOYALTY
We don’t just aim for visibility – we build lasting loyalty. Whether you’re launching new products, creating seasonal campaigns, or activating around key moments, we craft strategies that turn heads and drive engagement with Generation Z.
Grow Your Vision
Let us help you build buzz, grow loyalty, and win over the next generation.
Hi, I’m Sophia!
Founder & CEO
I'm Sophia Lassen, founder and CEO of Zo Communication. As a proud member of Generation Z, I founded ZO Communication to bridge the gap between brands and younger consumers. My passion for creating change and understanding Gen Z makes me an ideal partner for businesses navigating today’s digital landscape.
Education
With a bachelor’s in Business Economics and Organizational Communication from Copenhagen Business School, and a master’s in Luxury Brand Management from Regent’s University London, my education equips me to understand both the business and lifestyle sectors. This unique blend allows me to craft strategies that help brands stand out and connect with younger consumers in a competitive and ever-evolving market.
Key Insights
While pursuing my master’s degree at Regent’s University London, I collaborated with Harrods and saw the challenges traditional businesses face in resonating with Gen Z. This experience inspired me to bridge the gap, launching ZO Communication to help brands engage authentically with younger audiences.
Specialization & Courses
I specialize in Futures Thinking and have participated in courses in trend analysis and future forecasting. This allows me to offer the best possible advice to our clients and keep ZO Communication up to date with the latest trends.
Brands & Partnerships
